Scandinavian Airlines and VisitDenmark have teamed up to bring 24 days of holiday cheer—and hygge—to travelers around the world. Each prize comes with round-trip flights to Denmark and three night’s accommodation.
Need to get in the holiday spirit? Look no further than #FindingHygge — a daily sweepstakes that runs until Christmas Eve. Designed just like the advent calendars we know and love, the web page features 24 little doors, opened one by one each day to reveal a sweet surprise. But instead of chocolate, there’s countless prizes: free flights, Michelin-starred dinners, and family-friendly adventures.
The concept, pioneered by Scandinavian Airlines and VisitDenmark, is meant to encourage travelers to embrace the Danish tradition of Hygge, or “a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being.” In other words, Hygge encourages you to find joy by spending time with your loved ones (considering Denmark is home to some of the world’s happiest people, we’d say they’re on to something). As of this morning, #FindingHygge is officially live, so whether you’re looking to win a trip for your family or snag a last minute gift, this is one contest you probably don’t want to miss.
To enter, simply visit the #FindingHygge site, click on the door with the current date, and submit your email address. You’ll want to act fast: prizes are only up for 24 hours each day, and the winnings are pretty spectacular. Not only do they come with at least two free round-trip flights to Denmark and three nights’ accommodation, there’s also money-can’t-buy experiences featured in each one. You can win a private tasting in the underground cellars of the Carlsberg brewery, accompanied by lodging in the newly-renovated Royal Suite at Copenhagen Marriott Hotel. Or, make your kid’s Christmas with a stay at Hotel Legoland and tour of the original Legoland Billund Resort. There are plenty of opportunities for foodies, too: you may soon find yourself dining at Henne Kirkeby Kro, a 2-Michelin starred restaurant on Denmark’s west coast, or going on a private food tour with a concierge from the Nimb Hotel.
The ultimate goal of these prizes is to help people spend time together. “Because we value our own time more than ever, all #FindingHygge prizes strive to give couples, families and friends the much-needed chance to take time out in 2018, to relax and enjoy a uniquely Danish experience together,” reads the contest’s press release. And what better time than the holidays to encourage togetherness? So head over to #FindingHygge’s site and make sure to enter every day (we certainly will be). And in the meantime, get your holiday shopping squared away with these gift guides for 2017.